Dune London is making headlines with a series of notable initiatives, the latest being its collaboration with Polaris, a renowned London-based agency, for SEO strategic partnership for the fiscal year 23/24.
This move is set to amplify the SEO performance of Dune London’s global website. The footwear and accessory specialist, aligning with its ambitious growth strategies, perceives a potential upswing in customer acquisition and sales through leveraging SEO.
In the quest to optimize this digital trajectory, Dune London’s vision was clear: Partner with an agency that not only brings strategic SEO acumen to the table but also provides an exemplary execution team for daily collaborations. Polaris, with its sterling reputation, emerged as the choice.
As the partnership gets underway this month, Polaris’s mandate is twofold. First, it will steer Dune London to augment its market share in pivotal product segments via SEO, ensuring a tangible positive return on investment. This entails tasks ranging from routine monitoring to strategizing for quarterly Key Performance Indicators (KPIs).
The second, but equally significant objective, is to ingrain an “SEO-first” ethos within Dune London. Polaris will pioneer this transformation, primarily focusing on setting the strategic direction for the autumn/winter 2023 season. The holistic approach includes imparting a structured training program spanning the first year of partnership. This program aims to imbue SEO-centric thinking across diverse marketing dimensions for Dune London – be it marketing strategy, content conceptualization, production, or public relations.
This strategic partnership with Polaris is a testament to Dune London’s proactive efforts to stay ahead in the digital game and solidify its market presence. With a flurry of recent initiatives, it’s evident that Dune London is not just stepping, but leaping, into an exciting future.
